3 min read
At Trellint, we believe that our people are the heart of our success. The Employee Spotlight celebrates the individuals who drive our company forward, sharing their stories, achievements, and the impact they make every day.
Introducing Jade
As the Marketing Manager for Trellint, my role spans strategy, market engagement, and thought leadership across the UK and US. I work closely with our sales and marketing teams to build relationships with local and central government authorities, shape our messaging, and ensure we’re at the forefront of conversations about parking technology.
In addition to my work at Trellint, I co-founded Women in Parking UK, where I focus on creating spaces for networking, allyship, and support within the industry. This role allows me to champion inclusion and amplify voices that have historically been underrepresented in transport.
I was also the youngest-ever British Parking Association in 2022/2023, allowing me to use that platform to open up conversations about inclusion, innvoation and women's safety in the parking industry.
My Role and What I Enjoy Most
My role sits at the intersection of strategy, communication, and relationship-building. On any given week, I’m working across:
- Marketing strategy and planning: setting direction, shaping messaging, and making sure our content reflects the reality of the sector.
- Campaigns and market engagement: connecting with local and central government audiences in the UK and US and ensuring Trellint’s voice is part of the right conversations.
- Thought leadership: writing articles, creating content, developing long-form pieces, and co-hosting the Parking Live podcast to shine a light on the issues shaping our industry.
- Collaboration with Sales: supporting business development with insight-led content, positioning, and relationship marketing.
- Brand and partnerships: ensuring our presence feels consistent, credible, and human across every touchpoint.
What I enjoy most is the variety and the people. No two days look even remotely the same, and I love that. One moment I’m shaping strategy or mapping out a campaign, and the next I’m deep in a conversation with a local authority, recording a podcast episode, or building a narrative around something that genuinely matters to the sector.
But the real joy comes from the humans behind all of it. I get to work with passionate, thoughtful people across parking, mobility, and transport who care about improving everyday journeys. Being surrounded by that energy and being part of the storytelling that connects it all, is something I never take for granted.
How I Got Here
My path into marketing wasn’t linear and that’s something I’ve come to really value. I didn’t start in marketing at all; I started on the ground, as a Civil Enforcement Officer back in 2007. From there, I worked my way through operations, management, user experience, and technology roles.
Each step taught me something different: how people move through space, how systems work (and sometimes don’t), how policy lands in the real world, and how important human-centred communication really is.
Those experiences naturally pulled me toward the storytelling side of the industry, helping people understand the “why” behind change, behaviour, and technology. Before I ever had “marketing” in a job title, I was already doing the listening, translating, and relationship-building that sits at the heart of it.
The steps weren’t formal, they were a series of moments where I followed curiosity, leaned into opportunities, and learned how to bring people along with a narrative that made sense to them.
Why Parking Matters to Me
Parking impacts everyone, every day. It’s dynamic, complex, and constantly evolving and it gives you the opportunity to make a real, tangible difference to people’s lives.
I also love the crossover of disciplines: technology, behaviour, design, safety, policy, public space, user experience. There’s always something new to learn or improve.
What I’m Most Proud Of
What I’m most proud of is helping shape a voice for Trellint that feels honest, human, and rooted in the real challenges and opportunities across parking and mobility. Being able to bring clarity, curiosity, and a bit of heart into how we communicate as a company has been incredibly meaningful.
I’m also proud of the relationships I’ve helped build across the UK and US. Whether it’s supporting conversations with local authorities, engaging with partners, or translating complex operational realities into something clearer and more accessible, those connections really matter. They’re at the core of how we grow and how we support the sector.
Another thing I value deeply is the space Trellint gives me to bring my passion for inclusion and women’s safety into the work. Being able to align my personal purpose with our organisational mission, especially through the Women’s Safety Working Group and wider industry collaboration, is something I’m genuinely grateful for. Not everyone gets to carry their values so openly into their day job.
Although the Parking Live podcast, which I co-host with Matt Darst, Head of Professional Services at Trellint, sits under Modaxo rather than Trellint, contributing to thought leadership across the Modaxo family has been a rewarding part of my journey. It is a platform to elevate voices, share ideas, and promote the long-term thinking that moves our sector forward.
Together, these things represent what I care about most: creating understanding, building community, and helping shape a transport environment where people feel seen, safe, and supported.
